Google to Introduce Conversational AI into Search

Google, the world’s leading search engine, is set to add conversational AI to its flagship Search product, according to CEO Sundar Pichai. This move comes after Microsoft’s Bing search engine integrated OpenAI’s ChatGPT AI engine, giving it an edge in the AI race.

In this article, we’ll explore what this means for Google, how it plans to integrate AI chat, and what impact it could have on search.

Why is Google Adding Conversational AI?

Google’s motivation for adding conversational AI to Search is clear – to stay ahead of the competition. With Microsoft integrating ChatGPT into Bing, Google is under pressure to match its rival’s capabilities.

In his interview with The Wall Street Journal, Pichai stated that the integration of large language models (LLMs) into search was already underway. However, this is the first time that he has confirmed plans for conversational features.

What Impact Will This Have on Search?

With Google commanding 93.4% of the worldwide search market, its implementation of conversational AI could have a significant impact on search. The ability to engage with LLMs in the context of search is expected to provide users with a more personalized experience and faster results.

Moreover, Pichai sees AI chat as an opportunity to expand Google’s search business, rather than a threat. “The opportunity space, if anything, is bigger than before,” he said.

How Does Google Compare to Microsoft?

While Microsoft has already released its own AI chat engine, Google lags behind in this area. However, Pichai has stated that the company plans to switch to a more “capable” language model to close the gap.

Moreover, Google is accelerating work on new AI products, despite cutting jobs to achieve Pichai’s goal of becoming 20% more productive. The company plans to allow more collaboration between divisions like Google Brain and DeepMind, its two primary AI units.

What’s Next?

Pichai did not reveal a timeline for the release of chat AI search, but it’s clear that Google is eager to catch up to Microsoft. The integration of conversational AI into Search is expected to provide users with a more intuitive and personalized experience, while also expanding Google’s search business.

In conclusion, Google’s implementation of conversational AI in search is a significant development that will shape the future of search. With its massive market share and deep pockets, Google is poised to make significant strides in this area, and users can expect a more personalized and efficient search experience in the near future.