Google Launches AI Virtual Try-On and Smarter Price Alerts for Online Shoppers
Google just dropped a trio of AI-powered shopping upgrades that’ll actually make your online shopping experience smarter—and dare I say, more fun.
First off: the AI Virtual Try-On, which lets you upload a full‑length photo and see how clothes look on your own body using Google’s AI. No more guessing if that maxi dress will drape right—now you get a personal mirror in Search, Google Shopping, and Google Images.
Then there’s smarter price tracking. You can now set alerts not just for price drops, but for specific sizes, colors, and your exact target price. Google’s Shopping Graph scours billions of listings and pings you at just the right moment—that sale you meant to catch? Now you won’t miss it.
Looking ahead: this fall, Google’s AI Mode will roll out visual style inspiration—think outfit and room decor ideas generated from your query. You might ask for “a green flowy dress for a garden party”—AI Mode will create mock visuals and show you real products that match.
Google’s press blog describes how it all works: upload a full‑length photo, tap that “Try It On” icon on eligible products, and—bam—you’ll see realistic depictions of how clothes drape on you personally. You can save favorite looks, revisit old tries, and even show off to friends.
TechCrunch digs into the rollout: initially in Search Labs, now live across Search, Shopping, and Images for U.S. users. It’s backed by billions of apparel options in Google’s Shopping Graph and taps into image generation models that handle fabric physics and body pose nuances in real time.
MindBees calls it a “game‑changer” for reducing returns—because how many times have you ordered something online only to toss it in the return pile? They highlight how personalization like this could seriously cut that frustration.
But wait, here’s what you might wonder…
How secure is my photo?
Google says your image is only stored if you give permission, and it’s used to help generate future looks without having to re‑upload each time.
What’s the catch?
For now, eligible items are limited to apparel—tops, dresses, shorts, etc. Accessories, swimsuits, and shoes aren’t supported yet.
Is this live outside the U.S.?
At the moment, it’s only available to U.S. users, though international rollout seems likely if early feedback goes well.
My two cents
This isn’t just a shiny new toy—it’s a genuine improvement for anyone who’s ever gotten a package and felt “meh” about the fit. Personally, I’d love to try that virtual mirror feature next time I shop online—it’d save me from second‑guessing fit and get‑ripped‑off shade in returns.
And the price alerts? That feels like having your own bargain‑hunting buddy who texts you exactly when your fave top hits your budget.
Disney‑level product visualization combined with smart deal tracking—it’s the kind of stuff that could actually shift the way we shop.
Explore how the AI Try-On works directly on Google’s support page—phasing out the model‑only approach in favor of your real body image.
Search Engine Journal explains how this is part of Google’s bigger shopping reshuffle—including Agentic checkout coming next, where you set preferences and Google helps you buy at the right price via Google Pay.
Would you try on a summer dress virtually before buying? Or would you want Google to snag the deal for you once the price drops? This whole suite already feels a lot like tomorrow—and I’m curious what you’ll try first.
