Tallahassee’s Marketers Aren’t Doomed—They Just Need to Learn to Speak AI

A new report has ignited a spark of optimism, not doom, in Tallahassee’s marketing scene: artificial intelligence isn’t lining up to replace marketers—it’s teaching them a new language. The message is clear: survive, thrive, and succeed.

The authors of a coding bootcamp study out of Tallahassee argue that mastering AI isn’t about coding per se, but translating human creativity into AI-friendly prompts and strategies.

Essentially, the future of marketing won’t ask if the job remains—it’ll ask how craftily you can guide AI to amplify your vision.

This mirrors a global shift. Sir Martin Sorrell notes that AI is speeding up marketing workflows with tools like Runway, Luma, and Minimax, making once-drawn-out projects happen in minutes—and pivoting ad models from time-based billing to outcome-based value.

Businesses across the board—not just in fancy startups—are putting AI on daily repeat.

A recent report shows almost a third of British small and medium enterprises are using AI every day for basics like customer support and emails, and only about one in five are still waiting on the sidelines.

All of which means one thing in bold: human skills, not headcounts, matter now more than ever.

AI isn’t the enemy in marketing—it’s the megaphone, and you hold it. Want help mapping out what new skills your team should pick up next?