Google Enhances Search Ads with AI

Google Ads is continuously updating its tools and features to ensure advertisers achieve greater results with their search campaigns. Recently, Google has announced new changes in its search ads with the help of artificial intelligence (AI). Let’s see the latest updates, including automatically created ad assets and a new customer acquisition goal for search campaigns.

Automatically Created Ad Assets Using Google’s AI

Creating relevant creative assets is crucial for marketing businesses to connect with their intended audience. However, it can be challenging to develop additional headlines and descriptions that are both relevant and engaging. To tackle this issue, Google has introduced the feature of automatically creating ad assets using Google’s AI.

This tool allows responsive search ads to display the most suitable asset combinations, including new assets generated based on the ad’s unique context, such as the landing page. Now, automatically created assets are available in English to all advertisers as an open beta.

Ad Strength will consider automatically created and existing assets when determining a rating. This feature is designed to promote greater creativity and improved performance by improving ad relevance and quality.

Additionally, automatically created assets will use inputs provided, such as keywords, to customize headlines and improve their relevance to the query. This customization allows for better engagement and click-through rates, leading to higher conversions and improved performance.

New Customer Acquisition Goal

Google has rolled out a new customer acquisition goal for search campaigns globally. This feature enables marketers to easily build a consistent pipeline of new customers through the use of Smart Bidding and first-party data.

The new customer acquisition goal has two modes: Value New Customer and New Customers Only. The Value New Customer mode bids higher for new customers than for existing customers, while the New Customers Only mode bids for new customers only. By combining this new customer acquisition goal with bidding strategies such as Maximize conversion value with a target ROAS, marketers can prioritize and discover new customers who are more valuable to their business.

In Conclusion

Google Ads’ new features of automatically created assets and customer acquisition goals can benefit marketers by enhancing the relevance of their ads, connecting them with new customers, and ultimately boosting campaign performance. These updates are set to be released in the upcoming weeks, and businesses should start exploring how they can leverage these new tools to achieve their marketing objectives. Stay ahead of the competition by taking advantage of Google’s AI-powered search ads.