The New Race is Search: Microsoft announces Bing is now Powered by Open-AI

Microsoft Launches New OpenAI-Powered Bing: The Future of Search

Microsoft CEO Satya Nadella has announced the launch of a new Bing search engine, Edge web browser, and chat powered by OpenAI’s ChatGPT and generative AI. The launch marks the beginning of a new era in the race for the best search engine. With this latest update, Microsoft is set to move fast, giving users an entirely reimagined search experience.

New Bing Available on Limited Preview

The new Bing for desktop is available on limited preview, and Microsoft plans to launch the mobile version in a few weeks. The best part is that there is no cost to use the new Bing, but ads will be present from the start.

Yusuf Mehdi, the corporate vice president and consumer chief marketing officer at Microsoft, announced that Bing is running on a new next-generation language model called Prometheus, which is more powerful than ChatGPT and customizable for search.

A New AI-Powered Copilot Experience

The new “AI-powered copilot” experience centers around the new Bing search engine and Edge web browser, according to Mehdi. The Prometheus model offers several advancements, including improvements in the relevancy of answers, annotating answers with specific web links, getting more up-to-date information and improving geolocation, and increasing the safety of queries.

Microsoft Takes Responsibility for Technology

Nadella introduced the launch by emphasizing Microsoft’s commitment to being “clear-eyed” about the unintended consequences of technology. He pointed to the company’s release of responsible AI principles back in 2016, stating that the design of AI products must be a “first-class construct” built into the company’s products. Sarah Bird, Microsoft’s responsible AI lead, took the stage to emphasize the company’s responsibility to ensure that technology is developed correctly.

Technical Breakthroughs Behind the New Bing

According to a Microsoft blog post, the new Bing experience is the culmination of four technical breakthroughs. The next-generation OpenAI model is more powerful than ChatGPT and customized specifically for search, offering faster, more accurate, and more capable results.

The Microsoft Prometheus model allows Microsoft to best leverage the OpenAI model’s power, providing more relevant, timely, and targeted results with improved safety. Microsoft has also applied the AI model to the core Bing search ranking engine, leading to the largest jump in relevance in two decades. Finally, Microsoft is reimagining how users interact with search, browser, and chat by pulling them into a unified experience.

Final Thoughts

Microsoft’s new Bing search engine, Edge web browser, and chat are powered by OpenAI’s ChatGPT and generative AI, offering an entirely reimagined search experience. The new Bing is available on limited preview for desktop users, and a mobile version will launch in a few weeks.

Microsoft’s commitment to responsible technology is evident in its responsible AI principles, and the new search engine is the culmination of four technical breakthroughs, including a next-generation OpenAI model and the Microsoft Prometheus model. The launch of the new Bing marks the beginning of a new era in search, with Microsoft leading the way.