Kuwait News has recently unveiled “Fedha,” its first virtual news anchor that utilizes artificial intelligence (AI) technology. The AI anchor was introduced on Kuwait News’ Twitter account and is expected to provide “new and innovative content” in the form of news bulletins.
Virtual Anchor Reflects Kuwait’s Diversity
According to the deputy editor-in-chief for Kuwait News, the AI anchor’s blonde hair and light-colored eyes represent the country’s diverse population of Kuwaitis and expats. The virtual presenter’s debut on social media garnered mixed reactions from the public, with some praising the innovation, while others expressed concern about the ethical implications of using AI in newsrooms.
Kuwait is not the first country to introduce an AI-generated news presenter, as China’s state news agency had already unveiled its own virtual anchor in 2018.
AI’s Potential Impact on Employment and Productivity
A recent report from Goldman Sachs indicated that AI technology could replace 300 million full-time jobs worldwide. However, the same report also suggested that the technology could create new job opportunities and increase productivity.
The rise of AI has also raised concerns about its potential impact on mainstream media’s credibility and the spread of disinformation. Brandi Geurkink, a strategy and technology advisor at Reset, believes that replacing humans with AI in news broadcasting could lead to less freedom of expression for reporters in Kuwait.
The country’s ranking in the Reporters Without Borders 2022 World Press Freedom Index is at 158 out of 180 countries, prompting experts to question the adoption of AI in newsrooms.
The Importance of Human Connection in News Broadcasting
For many people, the visual and auditory connection with news presenters has been a crucial factor in building trust and determining the reliability of news sources. The adoption of AI technology in news broadcasting could complicate this process and blur the lines further, making it harder for viewers to determine whom to trust.
The introduction of Kuwait’s first AI-powered news presenter reflects the growing trend of adopting AI technology in newsrooms worldwide. While the technology has the potential to create new job opportunities and increase productivity, it also raises ethical concerns about its impact on employment and the credibility of news sources.
Moreover, the human connection in news broadcasting is a crucial factor in building trust and determining the reliability of news sources. As such, the adoption of AI technology in newsrooms could complicate this process and make it harder for viewers to determine whom to trust.